Marketing Management MCQ’s in Business Studies

Let’s take Business Studies MCQs on Principles of Management.

Question 1. With which element is exchange mechanism related?

(A) Branding

(B) Advertising

(C) Marketing

(D) Publicity

Question 2.Which one of the following is a marketing management philosophy?

(A) Channel concept

(B) Direct marketing concept

(C) Distribution concept

(D) Societal marketing concept

Question 3.Which one of the following is not a marketing mix?

(A) Production process

(B) Product pricing

(C) Physical distribution

(D) Product

Question 4.Marketing is called a process because it involves interaction of buyers and sellers.

(A) Political

(B) Legal

(C) Social

(D) Economic

Question 5.is the marketing function which is concerned with informing the customers about the firm’s products.

(A) Public Relations

(B) Advertising

(C) Selling

(D) Transportation

Question 6.Hena is planning to set up a small manufacturing unit for manufacturing eco-friendly packaging material. She has decided to market her products through the conventional channel of distribution, which involves wholesalers and retailers. Identify the channel of distribution being adopted by the company.

(A) Three level channel

(B) Two level channel

(C) One level channel

(D) Zero level channel

Question 7.Within 2 years of it’s inception, Bhavishya Limited has created a very positive reputation about itself and its products in the eyes of general public by participating extensively in various social welfare programs. Identify the component of promotion mixing described in the given lines.

(A) Sales promotion

(B) Public relation

(C) Personal selling

(D) Advertising

Question 8. Harshit is planning a start up a venture for offering mobile pet care services at door step. He has decided to charge Rs. 1000 for heated hydrobath& blow dry of a pet and Rs. 500 for shampoo and conditioning. Identify the element of marketing mix which is not being described in the above case.

(A) Product

(B) Price

(C) Place

(D) None of the above

Question 9. Guneet went to a shop and expressed her desire to buy a copper water bottle only of Prestige company. Identify the component related to branding being described in the above case.

(A) Brand mark

(B) Brand name

(C) Generic name

(D) Trademark

Question 10. Karam Limited is offering a travel package for 15 destinations worldwide with a free insurance on the bookings for the month of December, 2019. Identify the feature of marketing being described in the above lines.

(A) Exchange mechanism

(B) Customer value

(C) Creating a market offering

(D) Needs and wants

Question 11. Agile Limited has launched a new range of air conditioners in order to add value to the usability of the product. The new range of air conditioners have an inbuilt air purifier and are available in attractive colours. Identify the type of marketing philosophy being described in the above lines.

(A) Societal marketing concept

(B) Marketing concept

(C) Production concept

(D) Product concept

Question 12. Sujhav Limited is a company dealing in various types of fire extinguishers. Considering the fact that people generally don’t buy fire extinguishers, the company undertakes aggressive sales promotion efforts in order to create and maintain demand for the product. Identify the type of marketing philosophy being described in the given case _____________.

(A) Societal marketing concept

(B) Marketing concept

(C) Selling concept

(D) Product concept

Question 13. Madhubala is planning to launch an online education portal. In order to understand the varied needs of the students, she conducted an online survey. Based on the feedback of the survey, she has decided to offer educational packages to the prospective buyers. Identify the type of marketing concept being described in the given lines.

(A) Societal marketing concept

(B) Marketing concept

(C) Production concept

(D) Product concept

Question 14. Pragati Limited has chalked out an action plan in order to increase its market share in the international market by 20% in the next one year. The action plan contains the details about how the production levels will be increased, promotional activities will be carried out and so on. Identify the type of marketing function being described in the given lines.

(A) Packaging and labeling

(B) Product designing and development

(C) Marketing planning

(D) Gathering and analysing market information

Question 15. What does the symbol given below denote?

(A) Generic name

(B) Trademark

(C) Brand mark

(D) Brand name

Question 16. Sugandha purchased a pack of crayons for her daughter from a nearby stationery shop. She noticed that the crayons were packed in a portable transparent plastic bag. Identify the level of packaging being described in the above lines.

(A) Primary package

(B) Transportation packaging

(C) Secondary packaging

(D) None of the above

Question 17. On visiting a supermarket to buy a pack of moisturizer, Harsha noticed that the packaging of most of the beauty products exhibited a photograph of a celebrity. Identify the related function of packaging being described in the given case.

(A) Provides protection to the product

(B) Helps in product identification

(C) Assists in promotion of the product

(D) Facilitates the use of product

Question 18. The labelling of a pack of oats cookies explains how the product is beneficial in adding fibre to the diet and the other related health benefits. Identify the related function of labelling being described in the given case.

(A) Helps in promotion of the products

(B) Grading of products

(C) Identification of the product or brand

(D) Describes the product and specifies its content

Question 19. . Identify the related function of labelling being depicted below as given on the pack of the chips.

(A) Identification of the product or brand

(B) Helps in promotion of the products

(C) Grading of products

(D) Describes the product and specifies its content

Question 20. Mehak Limited has hired 300 salesmen who will be assigned the task of contacting prospective buyers and creating awareness about the new range of organic incenses introduced by the company. Identify the element of promotion been described in the given lines.

(A) Public relation

(B) Personal selling

(C) Sales promotion

(D) Advertising

Question 21.

• Assesrion(A) :Exchange mechanism is known as essence of marketing.
• Reasoning (R) :Customer receives goods and services and producer receives price for product through procees of exchange.

(A) (A) is correct but (R) is incorrect.

(B) Both statements are incorrect

(C) Both are correct but (R) is not the correct explanation of (A)

(D) Both are correct and (R) is the correct explanation of (A)

Question 22.

• Assertion (A) :the purpose of marketing is to generate customer value at a profit
• Reasoning (R) :Marketing is the process of satisfying needs and wants of customers through the process of exchange

(A) (A) is correct but (R) is incorrect

(B) Both statements are incorrect

(C) Both are correct but (R) is not the correct explanation of (A)

(D) Both are correct and (R) is the correct explanation of (A)

Question 23.

• Assertion (A): Selling focuses on profit maximization through maximization of sales
• Reasoning (R): Selling is considered as a part of marketing.

(A) (A) is correct but (R) is incorrect

(B) Both statements are incorrect

(C) Both are correct but (R) is not the correct explanation of (A)

(D) Both are correct and (R) is the correct explanation of (A)

Question 24.

• Assertion (A): Production concept focuses on increasing scale of production to reduce price of products.
• Reasoning (R): Production concept is used where demand is more than supply.

(A) (A) is correct but (R) is incorrect

(B) Both statements are incorrect

(C) Both are correct but (R) is not the correct explanation of (A)

(D) Both are correct and (R) is the correct explanation of (A)

Question 25.

• Assertion (A): Social marketing concept is followed generally by marketers in present time.
• Reasoning (R): Social responsibility is considered as an important aspect to get success in the business.

(A) (A) is correct but (R) is incorrect

(B) Both statements are incorrect

(C) Both are correct but (R) is not the correct explanation of (A)

(D) Both are correct and (R) is the correct explanation of (A)

Question 26.

• Assertion (A): Production mix is the combination of all decisions taken by marketers regarding product.
• Reasoning (R): Product mix covers only tangible attributes of products.

(A) (A) is correct but (R) is incorrect

(B) Both statements are incorrect

(C) Both are correct but (R) is not the correct explanation of (A)

(D) Both are correct and (R) is the correct explanation of (A)

Question 27.

• Assertion (A): Brand is used to identify a product in market by customers.
• Reasoning (R): Brand provides a specific name to a product.

(A) (A) is correct but (R) is incorrect

(B) Both statements are incorrect

(C) Both are correct but (R) is not the correct explanation of (A)

(D) Both are correct and (R) is the correct explanation of (A)

Question 28.

• Assertion (A): Packaging is known as a silent salesman.
• Reasoning (R): Attractive and innovative package can attract a lot of customers to purchase the product.

(A) (A) is correct but (R) is incorrect

(B) Both statements are incorrect

(C) Both are correct but (R) is not the correct explanation of (A)

(D) Both are correct and (R) is the correct explanation of (A)

Question 29.

• Assertion (A): A firm sets lower price per unit to increase profit in long run.
• Reasoning (R): Lower price increases demand for the product and market area to earn greater profit through sales .

(A) (A) is correct but (R) is incorrect

(B) Both statements are incorrect

(C) Both are correct but (R) is not the correct explanation of (A)

(D) Both are correct and (R) is the correct explanation of (A)

Question 30.

• Assertion (A): There should be a balance in level of inventory maintained in warehouse.
• Reasoning (R): Higher level will increase the cost of carrying inventory and lower level will make difficult to fulfill demand.

(A) (A) is correct but (R) is incorrect

(B) Both statements are incorrect

(C) Both are correct but (R) is not the correct explanation of (A)

(D) Both are correct and (R) is the correct explanation of (A)

Question 31.

• Assertion (A): Advertising is called paid form of impersonal communication.
• Reasoning (R): Advertising covers a large market area with low cost.

(A) (A) is correct but (R) is incorrect

(B) Both statements are incorrect

(C) Both are correct but (R) is not the correct explanation of (A)

(D) Both are correct and (R) is the correct explanation of (A)

Question 32.

• Assertion (A): Personal selling is called a dialogue.
• Reasoning (R): Personal selling is possible through face to face contact and communication with customers.

(A) (A) is correct but (R) is incorrect

(B) Both statements are incorrect

(C) Both are correct but (R) is not the correct explanation of (A)

(D) Both are correct and (R) is the correct explanation of (A)

Question 33.

• Assertion (A): Sales promotion activities are occasionally used.
• Reasoning (R): Sales promotion activities are short term incentives offered to customers for making immediate purchase.

(A) (A) is correct but (R) is incorrect

(B) Both statements are incorrect

(C) Both are correct but (R) is not the correct explanation of (A)

(D) Both are correct and (R) is the correct explanation of (A)

Question 34.

• Assertion (A): Expenditure on advertisement is not a waste but a profitable investment.
• Reasoning (R): Advertisements increases sales of products in the long run and increases profit for the business.

(A) (A) is correct but (R) is incorrect

(B) Both statements are incorrect

(C) Both are correct but (R) is not the correct explanation of (A)

(D) Both are correct and (R) is the correct explanation of (A)

Question 35.

• Assertion (A): Industrial products are easily sold through personal selling.
• Reasoning (R): Queries of customers can be easily solved in personal selling.

(A) (A) is correct but (R) is incorrect

(B) Both statements are incorrect

(C) Both are correct but (R) is not the correct explanation of (A)

(D) Both are correct and (R) is the correct explanation of (A)

Question 36.

(A) 1-c, 2-a, 3-d, 4-b

(B) 1-c, 2-a, 3-b, 4-d

(C) 1-a, 2-c, 3-d, 4-b

(D) 1-a, 2-b, 3-d, 4-c

Question 37.

(A) 1-A, 2-C, 3-D, 4-B

(B) 1-D, 2-C, 3-B, 4-A

(C) 1-A, 2-C, 3-D, 4-B

(D) None of the above.

Question 38.

(A) 1-c, 2-b, 3-c

(B) 1-a, 2-c, 3-b

(C) 1-c, 2-a, 3-b

(D) 1-b, 2-a, 3-c

Question 39.

(A) 1-d, 2-b, 3-a, 4-d.

(B) 1-c, 2-a, 3-d, 4-b

(C) 1-b, 2-c, 3-b, 4-d

(D) 1-c, 2-a, 3-b, 4-d

Question 40.Make the correct order of following marketing functions

1.  Market planning
2.  Gathering and analysing marketing information
3.  Standardisation and grading
4.  Product designing and development

(A) IV, I, II, III

(B) II, I, IV, III

(C) I, IV, II, III

(D) I, II, IV, III